Adult SEO

Adult SEO: 7 Tips to Rank Higher in Google

It's no secret that everyone wants their website to rank higher in Google. Here are seven dead-simple tips you can use today to boost your search ranks instantly.

1. Leverage Pinterest

Pinterest is one of the fastest growing websites on the web today, and there is a ton potential to drive targeted traffic from Pinterest back to your site using infographics, memes, and other media. In addition to being a legit way to drive referral traffic, it’s also an excellent website you can utilize to obtain a powerful backlink.

Every time someone uses Pinterest to "pin" an image file (infographic, photograph, etc.) from your website, your website gains a powerful backlink as well as a social signal. Social signals, as you might already know, help build trust to your site and let Google know that people are talking about your site on social media. It’s relatively easy to add (just a simple copy-paste operation) a "pin" button to your website, allowing visitors to add your content to Pinterest effortlessly.

You should also create a dedicated Pinterest account for your website. You need to go through the steps to verify that you do in fact own your site to get a verified do-follow backlink on your Pinterest profile. At this point, start pinning away and make sure that you pin your best pages on your verified Pinterest account, and of course, feel free to pin other compelling content that relates to your niche or market. Pinterest users that stumble upon your boards and pins will also see a link to your website.

2. Use Authorship Markup

Authorship markup entails placing a special link inside your site to indicate an author or publisher. It's up to you whether to use an author or a publisher, but you should use publisher markup if your website is a brand, product, or company. You should use authorship markup for a personal website or blog. Adding authorship or publisher markup is relatively easy, but you do need a Google+ account before you start. For publisher markup, make sure you create a separate Google+ page for your website, product, or brand. For authorship markup, ensure that you have a personal Google+ page ready to use. Shown below is the correct markup to add authorship or publisher to your website, respectively.

<a href="{AuthorPageUrl}" rel=author>Author</a>

Remember to replace {AuthorPageUrl} with the url to your personal Google+ page. You can replace the text “Author” with whatever you like.

<link rel=publisher href="{BrandPageUrl}"/>

The code for the publisher tag will go inside "head" portion of the HTML. Make sure you replace {BrandPageUrl} with the URL of your company’s Google+ page. 

3. Use Rel Canonical

For any given page on your website (let’s take example.com/page1 as a working example), there’s a couple of different URL's that people might use to access or link to the page including (but not limited to):

  • http://example.com/page1
  • http://www.example.com/page1
  • http://example.com/page1/
  • http://www.example.com/page1/

Do you get the idea? What’s worse, is that if your site is using HTTPS the list of crawlable URLs to access page1 of example.com grows even larger. Having all these different URLs publically available to access the same page not only causes confusion but even more importantly, Google does not like to crawl these separate pages that contain duplicate content.

The most important reason to specify a canonical URL is to consolidate all the incoming links to the page. When you or your over-eager visitors build backlinks to pages, different variations of the URL will be used. Without defining a canonical URL, backlinks will count separately across the various URLs instead of working together in synergy.

To remedy this issue, you can define a canonical destination (with just one line of HTML) so that all the links pointing to different URL variations get consolidated to a single page, boosting the incoming link juice considerably. The canonical tag is an incredibly powerful fix that you can implement quickly, and see results from instantly. Shown below is the markup for defining a canonical URL for a given page. Remember, this code goes in the head portion of the HTML document.

<link rel=canonical href="{ChosenURL}"/>



Be sure to replace {ChosenURL} with the URL of the applicable page (just pick whatever variation you like best).

4. Build Links to your Social Media Profiles

You probably already know that having social media profiles (Facebook, Twitter, Linkedin, Google+, Pinterest, and Tumblr) for your website is a good idea. You also probably know that a key factor or search engine optimization involves building links around the world wide web that point back to your website. But, did you know that It’s also important to build links back to your social media profiles?

The links that you build to your social profiles get passed on to your website (so long as your social profiles also link back to your site). This style of tiered linking supercharges your social media profiles and results in a ton of link juice pointing indirectly back to your site.

If you’ve been building links to your website, but don’t see your search engine ranks increasing significantly, try building links to your social media profiles (or build social media profiles for your website if you don’t have them already!) and watch your search engine ranks increase instantly.

5. Interlink your Content

You may have noticed that for almost any search on Google, a Wikipedia page is always in the top ten results. It’s no secret that Wikipedia ranks very highly in Google, and here's why:

Take a look at any Wikipedia page, in almost any given paragraph you can find between three and five links to other Wikipedia pages. Wikipedia is the poster boy of interlinking content, and as you can see, it’s worked very well for them..

The reason that interlinking your content works so well is that:

1. Allows Google to index all of the pages in your site rapidly

2. Interlinking builds and spreads link juice evenly across all your pages.

The result is your site, and all the inner pages, rank higher in Google. So make like Wikipedia and interlink your content, you won’t regret it!

6. Improve your Website’s Speed

No one likes a slow website. In fact, most studies show, that if your site takes more than two seconds to load, a visitor may decide to leave altogether! While it’s pretty clear that a snappy-feeling website will make sure your visitors enjoy interacting with your content and stick around longer, it’s less obvious that a faster site will help your rankings in search.

To see how well your site is performing speed-wise is to visit GTmetrix.com where you can enter your website’s URL and get a full speed analysis. GTmetrix will also show you easy step-by-step tutorials on how to improve your performance and speed.

7. Include External Links in your Content

When crafting content for your website, don’t be afraid to include links to other resources or websites. Your goal when writing content should be to provide an invaluable resource to your audience and visitors. Part of creating a thorough article, blog post, or resource is to include links to supplemental resources that help visitors learn more.

Typically, great external resources can include linking to relevant Wikipedia page or other high authority websites related to your content. Make sure that any external links you build provide a visitor with more information or help them understand your content better.

<a href='external url' target=_blank />


Hope you enjoyed the article! That's all the tips we have for you today. Happy SEOing - Miles